Bryan uses Helio’s custom audiences to quickly collect observations for the DesignFail series.
To get answers, Bryan creates a test with 2-5 questions. With no limit to how many questions, or how many people, he can ask, Helio gives Bryan the freedom to explore.
DevOps
Professionals
“The business is very customer-focused, and customers are always continuously changing their minds or adjusting their requirements.”
Behaviors
- Manages Cloud Servers
- Works in DevOps
- Has Business Degree
Question sent to 100 DevOps Professionals
Who is the most difficult person to deal with to get your job done?
Registered
American Voters
“We live in a democracy. Every vote counts toward electing the government that we believe in.”
Behaviors
- Lives in the United States
- Registered to vote
- Registered to a Party
Question sent to 100 Registered American Voters
I feel my vote makes a difference in the political process.
American
Married Couples
“(1-5) I like variety and use different scents for daytime or bedtime.”
Behaviors
- Is Married
- Is in a Romantic Relationship
- Lives in United States
Question sent to 100 American Married Users
How many soap bottles are currently in your shower?
You don’t need to be a smartypants to get answers — Bryan isn’t.
Helio is an intuitive tool that gives you the freedom and the focus to put amazing work in front of your team.
Likert
Share ideas with your customers and ask them to relate to the experience of your site, product, or service.
Click
Determine how your users interact with early concept designs or production ready screens.
Preference Test
Collect gut reactions from your customers on core visual elements or products.
Multiple Choice
Surface products or services that are most important to your users.
Would you go skydiving?
Free-response
Discover how your customers think about a topic or situation before you make assumptions.
Continue
Start finding answers to your hunches, no matter where you are in the process.
It doesn’t matter if you only have sketches or final app views, Helio will accommodate assets throughout the creative process.
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Sketch
Share simple sketch ideas to see how well your audience understands
Wireframes
Evaluate layouts, directives, vocabulary and interfaces
Moodboards
Collect gut reactions on visuals to see how your audience feels about brand imagery
Production
Test product-ready interface screens to finalize the solution
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Video
Test video ads, instructional videos, or complex interactions
Images
Test screenshots, ads, social posts, interface concepts or products
Audio
Test music, podcasts, voice UI, radio ads or sales pitches
Text
Test headlines, vocabulary, scenarios, or interface content
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Mobile
Serve your mobile web pages and native applications to a mobile-only audience
Desktop
Get feedback on e-commerce web pages and desktop applications
Tablet
Display tablet apps and web pages optimized for a tablet
You can gather signals to paint a better picture, like this team did.
Creative problems require us to choose a direction, with no singular ‘north-star’ pointing the way. Here is how a bank used Helio to search for a constellation of signals to point the way toward refining their app’s features.
Conclusion: A great app will take into account that people are living paycheck to paycheck, pay their utilities, and don’t have the resources to focus on the future. Building a great app experience for that mindset will increase customer retention.
Starting conversations with audiences is how Bryan gets answers.
Engaging with real people is something we’ve used to help businesses make impactful changes time and again. Using Helio, side by side with creative exploration, creates opportunities for amazing business outcomes.