Our Methods

Every day, Helio is used to enhance the messaging, designs, and products of successful companies. These simple, tried and true methods can be applied easily to the most difficult creative problems.

Preference Test

Collect gut reactions from your customers on core visual elements or products. This is great for settling whether one direction is more effective than another.

preference test

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Quick conclusions

Preference Tests are an easy question type to set up and even easier to take. Get answers and draw actionable conclusions in minutes.

Focused reactions

Preference Tests can be a great tool for getting focused reactions specific to a single variable or element.

Likert

Get varying degrees of answers from your customers on how they feel about specific experiences. We have several types of likerts for you to leverage in order to get the best answers, such as scales of comprehension, frequency, or quality.

Strongly disagreeDisagreeNeutralAgreeStrongly agree

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Fast results

Likerts are an easy question type to set up and even easier to take. Get answers and draw actionable conclusions from it in minutes.

Understanding your audience

Likerts can be great tools to get more information about how your audience thinks, what they prefer, and what their perceptions are about your company.

Evaluating an experience

You can test specific moments within any user journey, but it's always helpful to get a broader evaluation from people on what they felt overall about an experience.

Numerical Scale

Evaluate how your customers feel about a specific element, idea, or item by asking a question with a numerical scale. This question type can be very useful if you want to focus a customer reaction around a very specific perspective such as ease of use, likelihood, or a feeling.

numerical illustration

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Quick conclusions

Numerical Scales are an easy question type to set up and even easier to take. Get answers and draw actionable conclusions in minutes.

Focused reactions

Numerical Scale can be a great tool for getting focused reactions specific to the types of feelings or perspectives you feel are important.

Evaluating an experience

You can test specific moments within any experience, but it's always helpful to get a broader evaluation from people on what they felt overall about an experience.

Click Test

Find out how people interact with early concept designs or production-ready screens. Leveraging micro-moments within a flow can provide fundamental building blocks for enhancing or improving any existing experience.

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Identify influencing elements

Click tests are great at quickly finding which elements on your page are catching user's eyes first. "Click maps" in the report help you see patterns emerge immediately.

Adjust your information hierarchy

By giving specific directives, Click Tests can help you discover where your information hierarchy needs adjustments.

Optimize your flow

Figure out how successful people are as they move through a series of click tests you string together using clickable hotspots.

Multiple Choice

A tried and true method in any testing or surveying environment, multiple choice is great at delivering quick answers in a focused way. You'll need hunches of what choices you'll give for any of your questions to customers.

I’ve already beenI’d prefer not to sayYes, I would go skydivingNo, I would never skydive

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Quick conclusions

Numerical Scale is an easy question type to set up and an easier one to take. Get answers and draw actionable conclusions from it in minutes.

Understanding your audience

Multiple Choice can be a great tool to get more information about your audience in how they think, what they prefer, and what their preferences are.

Test your hunches

Have a quirky hunch you want to get out of your system? This is one of the fastest ways to validate or invalidate it!

Free-response

Sometimes you need to engage in a lengthy conversation with your users and customers. This question type is the next best thing, allowing you to get in-depth answers from people about things you both care about. You may find yourself surprised to hear what they have to say!

“The page looks as if it is the home page for a full service company with various services including financial advice.”

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Understanding perceptions

Sometimes it's useful to hear your customer's grievances outside of customer support. Free-response is great for this.

Evaluate comprehension

Free-response questions are great ways to gauge comprehension of ideas and designs from people. With our automated sentiment analysis, it's pretty quick these days to read the data.

Open up the problem

Ask your customers about their daily routines, their hopes and fears, or simply their preferences. Let them go on a tangent - you never know what you'll discover!

How to approach your problem.

Building something truly great requires consideration from all angles. Here are just a few important pieces Helio can help with.

Experience Helio,
get answers today.