Bryan uses Helio’s custom audiences to quickly collect observations for the DesignFail series.
To get answers, Bryan creates a test with 2-5 questions. With no limit to how many questions, or how many people, he can ask, Helio gives Bryan the freedom to explore.
“The business is very customer-focused, and customers are always continuously changing their minds or adjusting their requirements.”
- Manages Cloud Servers
- Works in DevOps
- Has Business Degree
Question sent to 100 DevOps Professionals
“We live in a democracy. Every vote counts toward electing the government that we believe in.”
- Lives in the United States
- Registered to vote
- Registered to a Party
Question sent to 100 Registered American Voters
“(1-5) I like variety and use different scents for daytime or bedtime.”
- Is Married
- Is in a Romantic Relationship
- Lives in United States
Question sent to 100 American Married Users
You don’t need to be a smartypants to get answers — Bryan isn’t.
Helio is an intuitive tool that gives you the freedom and the focus to put amazing work in front of your team.
Would you go skydiving?
LikertShare ideas with your customers and ask them to relate to the experience of your site, product, or service.
Numerical ScaleEvaluate how your users feel about a specific element, idea, or item.
ClickDetermine how your users interact with early concept designs or production ready screens.Continue
Preference TestCollect gut reactions from your customers on core visual elements or products.
Multiple ChoiceSurface products or services that are most important to your users.
Would you go skydiving?
Free-responseDiscover how your customers think about a topic or situation before you make assumptions.Continue
Start finding answers to your hunches, no matter where you are in the process.
It doesn’t matter if you only have sketches or final app views, Helio will accommodate assets throughout the creative process.
Share simple sketch ideas to see how well your audience understands
Evaluate layouts, directives, vocabulary and interfaces
Collect gut reactions on visuals to see how your audience feels about brand imagery
Test product-ready interface screens to finalize the solution
Test video ads, instructional videos, or complex interactions
Test screenshots, ads, social posts, interface concepts or products
Test music, podcasts, voice UI, radio ads or sales pitches
Test headlines, vocabulary, scenarios, or interface content
Serve your mobile web pages and native applications to a mobile-only audience
Get feedback on e-commerce web pages and desktop applications
Display tablet apps and web pages optimized for a tablet
You can gather signals to paint a better picture, like this team did.
Creative problems require us to choose a direction, with no singular ‘north-star’ pointing the way. Here is how a bank used Helio to search for a constellation of signals to point the way toward refining their app’s features.
Conclusion: A great app will take into account that people are living paycheck to paycheck, pay their utilities, and don’t have the resources to focus on the future. Building a great app experience for that mindset will increase customer retention.
Starting conversations with audiences is how Bryan gets answers.
Engaging with real people is something we’ve used to help businesses make impactful changes time and again. Using Helio, side by side with creative exploration, creates opportunities for amazing business outcomes.