Helio in a nutshell

Helio is a tool for marketers, project managers, growth-hackers, and designers… anyone who has an interest in getting to answers that keep a creative project moving forward.

Let us explain how Bryan uses Helio to inform his DesignFail series…

Bryan Zmijewski

Bryan uses Helio’s custom audiences to quickly collect observations for the DesignFail series.

To get answers, Bryan creates a test with 2-5 questions. With no limit to how many questions, or how many people, he can ask, Helio gives Bryan the freedom to explore.

DevOps
Professionals

“The business is very customer-focused, and customers are always continuously changing their minds or adjusting their requirements.”
Behaviors
  • Manages Cloud Servers
  • Works in DevOps
  • Has Business Degree
Question sent to 100 DevOps Professionals
Who is the most difficult person to deal with to get your job done?
100% 80% 60% 40% 20% 0% Marketers Engineers Designers Managers Customers IT 100% 80% 60% 40% 20% 0% Marketers Engineers Designers Managers Customers IT

Registered
American Voters

“We live in a democracy. Every vote counts toward electing the government that we believe in.”
Behaviors
  • Lives in the United States
  • Registered to vote
  • Registered to a Party
Question sent to 100 Registered American Voters
I feel my vote makes a difference in the political process.
100% 80% 60% 40% 20% 0% Strongly disagree Disagree Neutral Agree Strongly Agree 100% 80% 60% 40% 20% 0% Strongly disagree Disagree Neutral Agree Strongly agree

American
Married Couples

“(1-5) I like variety and use different scents for daytime or bedtime.”
Behaviors
  • Is Married
  • Is in a Romantic Relationship
  • Lives in United States
Question sent to 100 American Married Users
How many soap bottles are currently in your shower?
100% 80% 60% 40% 20% 0% 1-5 6-10 11-15 16-20 20+ There are no bottles 100% 80% 60% 40% 20% 0% 1-5 6-10 11-15 16-20 20+ There are no bottles

You don’t need to be a smartypants to get answers — Bryan isn’t.

Helio is an intuitive tool that gives you the freedom and the focus to put amazing work in front of your team.

Likert
Share ideas with your customers and ask them to relate to the experience of your site, product, or service.
Continue
Numerical Scale
Evaluate how your users feel about a specific element, idea, or item.
Continue
Click
Determine how your users interact with early concept designs or production ready screens.
image of a click test
Continue
Preference Test
Collect gut reactions from your customers on core visual elements or products.
Multiple Choice
Surface products or services that are most important to your users.
Would you go skydiving?
Continue
Free-response
Discover how your customers think about a topic or situation before you make assumptions.

1000 characters left

Continue
  • Likert
    Share ideas with your customers and ask them to relate to the experience of your site, product, or service.
    Continue
  • Numerical Scale
    Evaluate how your users feel about a specific element, idea, or item.
    Continue
  • Click
    Determine how your users interact with early concept designs or production ready screens.
    image of a click test
    Continue
  • Preference Test
    Collect gut reactions from your customers on core visual elements or products.
  • Multiple Choice
    Surface products or services that are most important to your users.
    Would you go skydiving?
    Continue
  • Free-response
    Discover how your customers think about a topic or situation before you make assumptions.

    1000 characters left

    Continue

Start finding answers to your hunches, no matter where you are in the process.

It doesn’t matter if you only have sketches or final app views, Helio will accommodate assets throughout the creative process.

You can gather signals to paint a better picture, like this team did.

Creative problems require us to choose a direction, with no singular ‘north-star’ pointing the way. Here is how a bank used Helio to search for a constellation of signals to point the way toward refining their app’s features.

Conclusion: A great app will take into account that people are living paycheck to paycheck, pay their utilities, and don’t have the resources to focus on the future. Building a great app experience for that mindset will increase customer retention.

Starting conversations with audiences is how Bryan gets answers.

Engaging with real people is something we’ve used to help businesses make impactful changes time and again. Using Helio, side by side with creative exploration, creates opportunities for amazing business outcomes.

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