Published October 13, 2021

We’re Not Staying on Mars

4 min read

The next, great space race has begun. A competition of men, not nations. Elon Musk, Richard Brandson, and Jeff Bezos are rocketing into the final frontier of space tourism. Each pushing each other to get into orbit.  (Here’s Ben’s Edit)

But breaking the bonds of our little blue planet doesn’t come instantly. Tests were made. Test after test after test. Each one provided mission-critical learnings. After all, getting into space isn’t without its failures. NASA has had plenty and even Musk has failed quite a bit.

But Musk has put people into space and he doesn’t plan on stopping. Next stop: Mars. 

And he won’t get there without testing, something we all agree is incredibly important at Helio

With us, you can shoot for the moon and go for it. We have that same mentality, but we aren’t stopping at the moon. We aren’t limiting our eyesight. There are even bolder places to go. We want you to come with us, board our rocketship and blast into this next phase of our journey.

Learn All That is Learnable 

Blasting into the depths of space requires a little help, especially in the evolving universe of data. 

People ask us for tips all the time in that regard. They want to know what it means and how they can apply it to their creative problems. 

We can help and push the industry forward at the same time. Over the last few years, we’ve learned a lot, collecting millions of answers from our participants. This has given us insight beyond insight. We’ve found all kinds of ways to predict the future. 

All that has gone into new tools and ideas to spark your organization. 

  • Guides – Practical, how-tos with real-world examples. The first of these covers Brand Experience and we’ll be branching out into other topics, such as consumer psychology triggers.
  • Blog – A go to resource for learning about design, research and advocacy.
  • Help Center – Straightforward guidance. A go-to hub for all your questions on creating tests for audiences.
  • Newsletter – Monthly roundups. Short and to the point summaries so you don’t miss anything.

Times are changing and delivery schedules are erratic. We want to provide you with the right tools for you to work in this new, often chaotic, creative world and keep your own rocketship going.

Streamlining Our Brand 

Simple communication is important, especially when dealing with ideas that depend on abductive reasoning. Ambiguity is par for the course. 

These ideas can be hard to explain and it’s easy to stumble doing so. That’s why we want to make them as concrete as possible. We’ve spent a great deal of time figuring out the most direct, and yet fun, way to speak to everyone. 

We’ve created an easy-going environment to learn, making our ideas approachable. Something that comes from our own learnings over the years. Test, fail, and repeat. 

Our work on Foundation helped get us here. If there was one thing we learned building a framework was to K.I.S.S. (keep it simple, stupid). Simplifying building and learning was always better. 

But this doesn’t have to be boring AF. It can be enjoyable. And you have to have fun learning. That’s why we love sketching, as it’s a collaborative way to share ideas. Our rubber house drawings are a natural extension of our passion to make the ideas a pleasure to review. 

There’s still more work to be done across our site, but we’re confident on the course we’ve plotted so far. 

Seek Out New Audiences 

To test, you’ve got to seek out new audiences. We’ve made it easier to find them. 

Out in the multiverse, there are tons of feedback tools, but none of them integrate audiences into the solution. 

We’ve put audiences dead center in our Helioverse, making them a prominent feature of our app. That way you can get to know your customers better. 

Use our ready-made audiences, but it’s incredibly easy to bring in one of your own. Our own screeners and intercepts speedily beam feedback to you from your app, email, or website. 

Hailing Frequencies Are Open 

We want to hear from you. Helio makes it a snap to collect structured participant feedback, but that doesn’t mean we don’t appreciate your good ole fashioned feedback via email. 

Let us know your thoughts at [email protected].

Test and Learn
with an Audience