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Close Your Customer Gap

Give your customers a seat at the table with product and marketing decisions. Strengthen your research discipline with continuous discovery. Start a conversation to learn how.

Hi, I’m Bryan. After 25 years of building products, I’ve learned a thing or two about how continuous testing and learning help deliver meaningful outcomes.

Bryan Zmijewski, Founder & Instigator

Here’s a roundup of my well-received posts on customer discovery.

What is continuous discovery, and why should you care?

The goal of continuous discovery is to find product opportunities.

Which team is best for continuous discovery?

Who owns customer discovery?

Increase the value of design by engaging in continuous discovery.

Examining the advantages of utilizing Helio for customer discovery processes.

We’ve integrated Helio into our workflow, which has allowed us to funnel vital customer insights directly to our product and marketing teams. This approach helps us get to better solutions faster and eliminates a lot of waste.

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Jake Johnson, VP of Design & Product Marketing at Versapay