Shape marketing campaigns with user insights
Refine digital marketing campaigns with user behavior insights from Helio for higher engagement
Content Effectiveness
Test and measure the impact of digital content. Ensure content resonates with the audience and meets marketing goals.
SEO Optimization
Understand user behavior to improve website SEO strategies. Drive organic traffic by aligning with user search behaviors.
Campaign Analytics
Get actionable insights on digital campaign performance. Enable the optimization of campaigns for better ROI.
Find answers to business questions
Tailor digital campaigns for maximum engagement and conversion using insights into online user behavior.
Fast results, improved KPIs
Website Traffic
Bounce Rate
Conversion Rate
Cost per Click (CPC)
Case Studies
Real-Time, Data-Driven Insights
Follow up with participants
Create observations that link to your data view. Share observations that reveal your insights with clarity and granularity.
Get real-time report updates with each response
Watch as Helio instantly updates your report summary whenever new responses come in. Stay in the loop with bite-sized info that keeps you up to date!
Advanced filtering reveals instant insights
Harness the filter panel to categorize participant data—be it based on answers, demographics, response time, or sentiment—and unveil immediate insights.
The perfect balance of qualitative and quantitative data
Juxtapose data charts with participant feedback. Unravel the ‘why’ behind numbers with participant follow-up responses.
Dig deeper into each participant
View participants’ individual demographics and responses to your tests to understand why people think the way they do.
Working with Helio has allowed us to engage with our customers in a new way. We can receive feedback and connect with our Providers on high-priority initiatives to the business before executing, minimizing risk to the business while at the same time creating community with our customers.
Angeliki King, Hydrafacial
Social Media Campaigns Test Template
Test outcomes:
- Digital Marketers need to understand the impact of their campaigns, and this template helps test the effectiveness of social media initiatives.
FAQs
Conduct usability tests to identify navigation issues, content clarity problems, and other barriers to a positive user experience, and then refine based on findings.
Use concept testing and user feedback to assess content types and strategies, focusing on engagement, relevance, and user satisfaction.
Test different keywords and ad copies to see which ones yield better user engagement and conversion rates, providing insights for SEO and SEM improvements.
Focus on metrics such as click-through rates, conversion rates, bounce rates, and user engagement time to evaluate the effectiveness of your digital campaigns.
Yes, Helio offers valuable data on how users interact with your online platforms, helping you understand their behaviors and preferences.