Other companies are eating your lunch. We’ll fix that by making a product that solves a problem in a new and exciting way. Or better yet, we’ll help you improve an existing product with better functionality to wow your customers. We’ll identify behavioral patterns with user data to increase success, and reduce unnecessary organizational thrash.
Concept Prototype
We’ll design quick proof of concepts to validate features and define the pillars of the experience.
SIGNAL 1 OF 19
Tested with Privacy-focused Internet Users, Security Conscious Internet Users, Savvy Media Streamers
“Less technical internet users are not willing to compromise on the speed of their internet to ensure their internet privacy, as they value the convenience of a fast user experience especially if they are streaming or gaming.”
FINDINGS
We have a split audience and responses on their willingness to compromise on their speed to ensure their internet privacy. 35% of the less tech savvy people are willing to compromise because they know that there is a trade off and realize that they may not have it all. However, 33% of the less tech savvy people are unwilling to compromise and 32% of users are neutral. These users find it very dependent on what they’re doing and how much the speed will actually decrease. If they are streaming or gaming, they need the faster connection. Generally users aren’t exactly excited about a slower experience, but recognize the value they get out of the privacy.
HUNCH
Highlighting our speed will yield high satisfaction across all four audiences of internet users.
PROBLEM STATEMENT
Depending on what activity internet users are doing, they are willing to sacrifice their security and privacy for a faster internet connection.
QUOTES
“No such thing as free lunch. I’d be willing to sacrifice some of my internets speediness for that kind of protection”
“If I can’t accomplish what I’m intending to do on my connection, I won’t use the product. Needs to be fast enough to game/stream and safe.”
“How much slower would my connection be is the question.”
Animated Stories
We’ll create animated sequences of product features that will help you win employees, partners and investors.
USER INSIGHTS
Tested with Credit Union Members in the US, Credit Card Holders and Mobile Bank Consumers
“Users want education but will only engage in it if it is given to them in smaller, contextual engagements.”
“Online banking onboarding should cover the most basic setups first , then allow the user control to setup more advanced options later.”
“Users crave help to better manage their finances through contextual notifications from their bank.”
Opportunity Prioritization
We’ll shape the product experience by prioritizing functional areas users find useful and desirable through data.
Tested with Occasional Suit Wearers, Everyday Suit Wearers, and Gifting Consumers
| Opportunity | Biz | User | Tech | Total | Observations |
|---|---|---|---|---|---|
1. Instant Personalized Help |
4 |
4 |
5 |
13 |
44% of users polled, feel that receiving style tips via text would… |
2. Outfitting Stylist (Human Led) |
3 |
5 |
5 |
13 |
39% of users polled feel that the most important interaction whi… |
3. How to Tips and Videos |
2 |
5 |
5 |
12 |
User’s explained that they are not knowledgable about the spe… |
4. Real Photos |
3 |
4 |
5 |
12 |
User’s explained that one challenge they face is understand… |
5. Event Outfit Suggestion |
4 |
4 |
4 |
12 |
95% of users polled stated they had 1 week or more of notice… |
6. Personal Stylist |
4 |
5 |
3 |
12 |
User’s feedback when asked why they feel they aren’t knowl… |
7. Wardrobe Suggestions |
5 |
5 |
1 |
11 |
63% of users polled stated that they “already had an outfit”… |
8. Text Local Promotions |
3 |
3 |
5 |
11 |
59% of users polled stated they would be most likely to br… |
9. Push to Store |
4 |
3 |
4 |
11 |
46% of users polled feel that getting customer support th… |
10. Schedule Dry Cleaning Service |
4 |
2 |
4 |
10 |
25% of users polled stated they would be most likely to… |