Rank
Use Ranking in your creative process to understand how your audience prioritizes options in different situations, from feature concepts to orders of operation.
Live Example
Ideal rank
Get a quick and easy read on the ideal list order your audience places ideas into.
Customer flows & journeys
Map out your customer’s user journeys based on the preferred order of operation for an audience.
Prioritizing your options
Find a few key ideas that your customers can’t live without. Perfect for your MVP!
MaxDiff
Understand the extremes of how your audience feels about your creative work. MaxDiff gives you a look at the best and worst parts of a group of ideas across an audience.
Live Example
Gauge extremes
Discover which concepts or features fall on the ends of a spectrum for your audience.
Find important trade-offs
Gauge which options on your list are falling out of favor with your audience.
Prioritize your options
Find a few key ideas that your customers can’t live without. Perfect for your MVP!
Point Allocation
Use Point Allocation in your creative process to discover the relative importance of options in your list, so you know just how strongly your audience feels about one idea over another.
Live Example
Discover priorities
See the ideal order of a list of items based on an audience’s prioritization.
Uncover signal strength
Uncover how options are prioritized over each other and see the relative difference between 1st, 2nd, and 3rd ranked items.
Learn participants’ feelings
Assigning points allows you to see the complex feelings your participants have towards the items on your list.
Card Sort (coming soon!)
Use Cart Sort in your creative process to understand how an audience groups concepts. Figure out the mental models of your customers.
Build information architecture
Plan out a mega-menu or complex navigation based on where participants group information.
Understand groups of ideas
See how an audience reacts to your product experience by having them group ideas.
Preference Test
Collect gut reactions from participants on core visual elements or products. This is great for settling whether one direction is more effective than another.
Live Example
Quick conclusions
Get answers and draw actionable conclusions from two or more variations in minutes.
Focused reactions
Get focused reactions specific to a single variable or element.
Likert
Measure participants' reactions on a scale of your choosing. Ask your audience to gauge the importance of ideas, like new features to introduce into your business.
Live Example
Get fast results
Likerts are an easy question type to set up and even easier to take. Get answers and draw actionable conclusions in minutes.
Understanding your audience
Get information about how your audience thinks, what they prefer, and what their perceptions are about your company.
Evaluate an experience
Test specific moments within any user journey and get participants to share how they felt about an experience.
Numerical Scale
Get powerful quantitative feedback by asking participants to rate the likelihood or importance of actions on a simple 10 point scale.
Live Example
Quick conclusions
Get answers and draw actionable conclusions in minutes.
Focused reactions
Get focused reactions specific to the types of feelings or perspectives you feel are important.
Evaluate an experience
Test specific moments within any user journey and get participants to share how they felt about an experience.
Click Test
Find out how participants interact with early concept designs or production-ready screens. Validate micro-moments within a flow to create building blocks for improving any experience.
Live Example
Identify influencing elements
Find elements on your page that catch a participant's eyes first. Click maps in the report reveal patterns immediately.
Adjust your information hierarchy
Discover where your information hierarchy needs adjustments based on how people react to specific directives.
Optimize a screen flow
Figure out how people move through a series of click tests you string together using clickable hotspots.
Multiple Choice
Understand your audience’s choices from a variety of specific options, such as behaviors or impressions in a specific scenario.
Live Example
Quick conclusions
Get answers and draw actionable conclusions in minutes.
Understanding your audience
Multiple Choice can be a great tool to get more information about your audience in how they think, what they prefer, and what their preferences are.
Test your hunches
Have a quirky hunch you want to get out of your system? This is one of the fastest ways to validate or invalidate it!
Free-response
Have participants share things they care about or learn how they think about your creative ideas.
Live Example
Understanding perceptions
Listen to participants grievances outside of customer support.
Evaluate comprehension
Gauge comprehension of ideas and designs from people. With our automated sentiment analysis, it's quick to interpret the data.
Open up the problem
Ask participants about their daily routines, their hopes and fears, or simply their preferences. Let them go on a tangent - you never know what you'll discover!
How to approach your problem.
Building something truly great requires consideration from all angles. Here are just a few important pieces Helio can help with.
Landing page conversion
Evaluate what information is critical on any landing page and what your design is doing to influence users to take action.
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Competitive review
Identify key web behaviors from customers in your target market and what your competitors are doing right or wrong.
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Dashboard engagement
Leverage user reactions to bring the most important elements of a dashboard forward for your customers.
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Brand perception
Align new and current brand directions with your customers feelings and expectations of what your brand is.
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Ad funnel performance
Discover how to tweak your ads visual presence and copy, to produce more engagement and follow through on sales.
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Mobile navigation
Ensure that your mobile navigation is just as effective as your desktop navigation by specifically targeting mobile users.
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