Be bold with your ideas. Get quick reactions to new concepts wherever you are in your creative process. Use text, images, gifs, prototypes, audio, or video to get feedback from your audience.
Ask follow-up questions in your surveys or reply directly to individual participants to learn more about their previous answers. Send replies to participants to learn more about their thoughts, build your own lists from your website, and capture observations. Your audience expands over time.
Stay responsive and on the edge of innovation with participant conversations, user testing, and behavioral insights.