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Stay up to date on the evolving language of advocacy and design with Helio Definitions, our glossary of advocacy industry terminology, topics, and concepts.
The first letter in a block of text can be the most important.
A drop cap is a decorative feature at the start of a paragraph or section that is made up of a huge capital letter. A drop cap is generally two or more lines in length.
The team member who challenges every idea on the table.
An effective devil's advocate frames the most important questions that must be addressed before a disruptive innovation is attempted at scale. The advocate also oversees the process, ensuring that the appropriate level of uncertainty is eliminated at each stage.
The kind of thinking you need to do when you actually want to get something done.
Design thinking is a problem-solving method that prioritizes the needs of the customer above all else. It is based on observing how people interact with their surroundings with empathy and using an iterative, hands-on approach to develop innovative solutions.
Our diagram for designing products that meld our business goals and users’ needs.
A design strategy framework is created by understanding the business needs of your customer and aligning it with what they want. The process can then be tailored around their expectations, too!
The school of thought that lets the customers' needs move to the top of the list
Design Strategy is the intersection between business profitability and value for people. Design strategy helps businesses operate with a sustainable competitive advantage by identifying what they're good at, but also how their offerings can benefit customers in ways other companies cannot match.
A look at our lifecycle flow to help you develop better products.
A design process is a series of activities carried out by a designer, which may include the use of design methods. A design can be simple (a quick sketch) or complex (a lengthy process involving extensive research, negotiation, reflection, modeling, interactive adjustment, and re-design).
Ideas without aesthetics, patterns are conventions that give designers a head start.
Design patterns are general, reusable solutions to a commonly occurring problem within a given context in software design. It's not a finished design that can be turned into source or machine code right away.
The way you react says a lot about your business
Design management is a field of study that combines project management, design, strategy, and supply chain techniques to manage the creative process, foster a creative culture, and establish a design structure and organization.
It's easier to lead when you've worn designers' shoes
Design leadership generates innovative design solutions, as well as making a difference in leading through design, maintaining design leadership over time, and gaining recognition for accomplishments through design.
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