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Stay up to date on the evolving language of advocacy and design with Helio Definitions, our glossary of advocacy industry terminology, topics, and concepts.
Properties of light are the last step between our products and our users.
Colors can attract users and help you communicate your message more effectively. Colors are likely to be mentioned prominently in any UI Design guidelines and establish a brand's or product's basic mood, tone, concept, and connotation.
A design method to figure out how people perceive information and divisions in a system.
Card sorting is a user experience design technique that involves testing a group of subject experts or users to create a dendrogram or folksonomy. It's a good way to think about information architecture, workflows, menu structure, and website navigation paths.
Getting users to follow through with primary objectives.
Any design that prompts an immediate response or encourages an immediate sale is referred to as a call to action in marketing. A call to action (CTA) is a set of words or phrases that can be used in sales scripts, advertising messages, or web pages to compel the audience to take a specific action.
The first commandment of marketing: thou shalt know thine customers well.
A customer profile is a thorough description of your current customer created by identifying purchasing behaviors, pain points, psychographic data, and demographic data with the goal of targeting similar customers in your sales and marketing campaigns.
The net present value of the cash flow relationship with a customer.
Customer lifetime value refers to a customer's total value to a company over the course of their relationship. It's a crucial metric because keeping existing customers costs less than acquiring new ones, so increasing the value of your existing customers is a great way to drive growth.
The culture fit of an employee can be more important than skills.
It's not just a good idea to make sure you hire the right person for your company, it is also important that they fit in and enjoy working there. Understanding what makes people happy at work can help boost morale as well!
Opposites attract the attention of your users.
Contrast can be defined as a difference between two or more elements in a composition in the context of visual design. The greater the difference between the elements, the easier it is to compare and understand them, and this is when they are said to have contrasted.
Imposing hard rules can help spark wild creativity.
Though most people believe unrestricted resources drive innovation, the best ideas emerge from creative constraints. These are known as creative constraints, and they are the requirements and limitations that must be met in order to achieve a goal.
A range of values that allow you to confidently estimate your untested population.
A confidence interval (CI) is a set of numbers that is likely to include a population value with a high degree of certainty. When a population mean falls between two intervals, it is commonly expressed as a percent.
A design method that gets us real data, real fast.
Concept testing is the process of evaluating consumer feelings and acceptance of a new product idea prior to its introduction to the market using surveys and qualitative methods.
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