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Stay up to date on the evolving language of advocacy and design with Helio Definitions, our glossary of advocacy industry terminology, topics, and concepts.
A design method for creative problem-solving that helps teams unstuck and generate ideas.
Brainstorming is a group creativity technique that involves gathering a list of ideas from the group's members in order to come up with a solution to a specific problem.
An unpredictable event, typically one with extreme consequences
The Black Swan Theory is a metaphor for events that come as surprises. These unpredictable, major effect-generating occurrences are often inappropriately rationalized with hindsight. That’s because they can't be predicted beforehand and their negative outcomes weren’t expected.
Is it ok to launch a product in beta mode?
The term "beta software" refers to apps undergoing testing and have not been officially released. Generally speaking there will be multiple versions during this time frame which can change at any given moment based on user feedback or other factors.
Harmonize tension and equilibrium in your designs.
Balance in design is the distribution of elements. Balance can be seen as an interpretation or representation on gravity, where large-looking and heavy objects appear to have more weight than smaller ones do because they are closer together on a page for example without it being too much density from one area.
Don't underestimate the usefulness of the back button
The back button is an interface icon that returns a user to the previous page or screen, usually with an arrow pointing to the left.
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