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Stay up to date on the evolving language of advocacy and design with Helio Definitions, our glossary of advocacy industry terminology, topics, and concepts.
A design method for discovering behavioral patterns in apps and websites.
Analyzing is the process of breaking down a complex topic or website into smaller parts to get an understanding of behavioral patterns. Although analysis as a formal concept is a recent development, it has been used in the study of mathematics and logic since before Aristotle.
When you can practically see the lightbulb turning on
An Aha Moment is where a previously incomprehensible problem or concept is suddenly understood. It's when you have a sudden insight or realization at a certain point in time, during an event, or during an experience.
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