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Stay up to date on the evolving language of advocacy and design with Helio Definitions, our glossary of advocacy industry terminology, topics, and concepts.
With so many different devices on the market and a multitude of platforms, it's time to rethink the grid system.
The nuts and bolts: Grid systems are invisible structures in web design that connect all of the components on a page.... a two-dimensional structure made up of a set of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content.
Adapting websites to less-than-ideal situations is a short-term strategy.
The nuts and bolts: Graceful degradation is a design philosophy that focuses on creating a modern website/application that works in the latest browsers, but falls back to a less-than-optimal experience in older browsers that nevertheless provides critical content and functionality.
A method that lets us set customer-centric business goals in the short- and long-term.
The nuts and bolts: A goal map is a visual representation of your customer's journey. It's a single document that lays out all of their goals in detail. A goal map covers all aspects of their journey, from physical to social, from desktop to mobile, from screen to voice and so on.
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