The way you react says a lot about your business
The nuts and bolts: Design management is a field of study that combines project management, design, strategy, and supply chain techniques to manage the creative process, foster a creative culture, and establish a design structure and organization.
Design management and design leadership sound like they’d be almost interchangeable terms, right? Nope … though they are related. Here’s a handy-dandy chart to help explain what we mean:
|Reactive–responds to business situations using a predetermined set of tools, skills and processes||Proactive–predicts a future business situation, then charts a course to get there|
|Knows how to get from point A to point B in the design process||Knows where point A and point B are in the design process|
|Responds from a process||Leads from a vision|
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