Help Center
Cartoon of man pushing gears to demonstrate design management.

Design Management

The way you react says a lot about your business

The nuts and bolts: Design management is a field of study that combines project management, design, strategy, and supply chain techniques to manage the creative process, foster a creative culture, and establish a design structure and organization.

Design management and design leadership sound like they’d be almost interchangeable terms, right? Nope … though they are related. Here’s a handy-dandy chart to help explain what we mean:

Design Management

Design Leadership

Reactive–responds to business situations using a predetermined set of tools, skills and processes Proactive–predicts a future business situation, then charts a course to get there
Knows how to get from point A to point B in the design process Knows where point A and point B are in the design process
Responds from a process Leads from a vision

Improve Your Design Vision With Helio

Helio lets you get ahead of the curve. You can engage with your target audience to improve your design soothsaying abilities. That way you’ll be able to lead from a vision with ease. Get started by validating your early ideas. Explore new worlds of ideas. Then, beam them back to your audience homebase.

Exploratory Research Test

When you need a place to start, exploratory research is your ticket to drumming up ideas on the double.

Use this template for:

  • Product Development
  • Validate your existing and new ideas with user data
  • Explore new ideas without fear
Use Template