Examples of the Gravity Score Method
The Gravity Score can be used across different platforms to produce a measurement of usability. The method is most effective with higher fidelity screens, though this interaction testing can also be done on low-fidelity wireframes.
This example represents a complex business application for creating ad campaigns on an advertising platform. Participants were Advertisers and Marketers.
This example represents a consumer travel planning app. Participants were Constant Travelers and Business Travelers.
This example represents a men’s online clothing retailer. Participants were male consumers who shop online.