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Validate product interest

Shopping Insights Test Template

Validate Product Interest

Why should you use this template?

Validating interest before the big launch is critical to the success of a new product. Ideally, you’ve been conducting market research throughout the process and this test will serve as a confirmation of those efforts.

Your product concept can be presented to consumers in many ways; choose a delivery method that fits well with your market demographics. If time is a factor, a written description is a cheap and easy place to start. 

As you’re able to further develop your ideas, consider using this test with a video walkthrough or even a live prototype of your product.

We designed the first half of this test to be usable as is, but you will need to provide your own product concept for a few questions.


Testing Outcomes

  • Gauge overall market demand for your product
  • Inform product design by looking at weaknesses in competition
  • Evaluate consumer sentiment towards your product


Organization Benefits

  • Build excitement for product updates
  • Strengthen existing market research efforts


Test Questions

  1. How often do you shop for clothes online?
    Multiple Choice
    Start out by checking on baseline demand for your current product
  2. How well do you understand what this page is offering?
    Likert Scale
    Determine how well your most recent idea lands with your audience.
  3. How valuable is this product feature to you and your needs?
    Likert Scale
    Determine perceived value of your most recent idea.
  4. How likely are you to recommend this product to a friend?
    Numerical Scale
    The Net Promoter Score (NPS) is an established metric in market research used as a general benchmark for product success.


Additional Questions

  • How would you compare our products to our competitors’?
  • What are you trying to solve by using our product?
  • What other types of people could find our product useful?
  • How easy is it to use our product?
  • How would you rate the value for money?
  • How likely are you to recommend this product to others?
  • How could we improve our product to better meet your needs?
  • How would you rate the quality of this product?
  • How innovative is the product?
  • When you think about the product, is this something that you need or do not need?
  • If this product were available today, how likely would you be to purchase it?
  • How likely are you to recommend this product to a friend? (NPS)
  • In your own words, what do you like most about the product?
  • Think of competitors to this product. What are the worst things about them?
  • At what price would you consider the product to be too expensive?