Get a gut check on visuals


Collect gut reactions from your audience on core visual elements or products. See whether one direction is more effective than another. Preference Tests are easy to set up, and even easier to take.

Hone in on the results you need


Get answers and draw actionable conclusions in minutes. Preference Tests are a great tool for focused reactions specific to a single variable or element.

Build a survey

Create surveys using questions and assets as building blocks with infinite possibilities.

Learn about survey creation

Need an Audience?

Start running tests and surveys immediately with our ready-made consumer and business audiences.

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Need inspiration?

Want to find ways to stop users from abandoning their cart, or if that button is in the right place? Check out our case studies to help build the right survey for common use cases.

View Case Studies
Tree Test