Point Allocation

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Understand what matters most


Use Point Allocation in your creative process to discover the relative importance of options in your list, so you know just how strongly your audience feels about one idea over another.

Discover what your audience prioritizes


See the ideal order of a list of items based on an audience’s prioritization. Uncover how options are prioritized over each other and see the relative difference between 1st, 2nd, and 3rd ranked items.

Build a survey

Create surveys using questions and assets as building blocks with infinite possibilities.

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Need an Audience?

Start running tests and surveys immediately with our ready-made consumer and business audiences.

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Test and Learn
with an Audience