Published August 23, 2022

Validate Your Audience And Stay On Target

3 min read

Every franchise is always looking for ways to get younger audiences hooked on their brand. 

That’s why you get three or four different Star Trek shows on the air. Or the Marvel Cinematic Universe with its movies, spin-off live-action shows, and cartoons. It even has its own land at Disney California Adventure. Or Star Wars with its movies, spin-off shows, and land at Disney Parks… you get the idea.

Marvel's Phase 4 plans.
Marvel announces its TV and Film slate at San Diego Comic Con 2022.

Products and services, no matter the industry, aren’t any different. New customers need to be discovered. You could say, it’s an ongoing mission to seek them out. 

But how do you know who you’re looking for? Especially if your product or service hasn’t even left the launch pad.

Seek Out A Targeted Audience 

We’ve made the case already that audiences are in and personas are out. But to recap, personas make presumptions based on a composite of a mythical “ideal” customer. Might as well seek out the Jabberwocky. 

Targeted audiences let you connect with actual people who are most likely to use your product or service. 

You can divide them by various demographics: 

  • Social
  • Psychological
  • Behavioral
  • Occupation
  • Location

They’re what we use exclusively at Helio for all our tests. Let’s now talk about how you find them. 

Explore Your Consumer Space 

Like an intrepid space explorer, venture into your consumer space. This is where your targeted audience roams. So you might as well too. Helio makes it easy for you to open a hailing frequency to them. You can upload your own audience or use one of our ready-made ones

Validate Audience 

First things first, we want to validate our audience. Our Test Template lets you evaluate your target audience to ensure you’ve segmented your market precisely.

You’ll learn: 

  • Insights into your audience
  • How your campaigns perform 
  • How well your messaging resonates with your audience
  • How to better maintain your segments 
  • And, more importantly, if it’s the right audience you’re reaching 

Get started quickly by using our template:

Validate Audience Test

Are you reaching your target audience? Begin to answer that crucial question with this specialized customer survey.

Use this template for:

  • Consumer Profiling
  • Ensure your product’s unique selling point aligns with your target audience’s needs
  • Verify previous understanding of important consumer attributes
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But you can also go a level deeper with your audience.

Validate Product Interest

Once you’re assured you have the right audience, you can also validate your product ideas with this Test Template. 

You’ll learn: 

  • Insights into the overall demand for your product or service 
  • Weaknesses from competitors that you can exploit 
  • Customer sentiment for your product or service 
  • How to strengthen marketing efforts 
  • But best of all, you’ll build excitement for product launches!

Get started quickly by using our template:

Validate Product Interest Test

Measure demand and gather gut reactions to your product from real consumers all before committing to an expensive launch.

Use this template for:

  • Shopping Insights
  • Inform product design by looking at weaknesses in competition
  • Evaluate consumer sentiment towards your product
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Understand Your Audience’s Motivations 

Now that you know who they are and whether they’d buy what you’re selling… it’s time to get to know them. Really know them.

You’ll learn: 

  • Genuine thoughts and experiences directly from real consumers
  • Weak points in your checkout flows and overall consumer experience 
  • How to anticipate future consumer behaviors 
  • A better understanding of your market and audience

Get started quickly by using our template:

Consumer Motivation Test

Why do your customers engage with your brand? A consumer motivation survey is one way to both develop customer relationships and gain insight into your customer’s journey.

Use this template for:

  • Consumer Profiling
  • Document the unique effects of context on consumer behaviors with your brand
  • Able to anticipate future behaviors by developing your consumer profiles
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All this allows you to build an Action Map, which lets you make choices on what to work on next.

Mapping the Action 

We recently collaborated with a skin care brand and investigated their target audience to learn more on how their products are being used. We used a combination of the methods above, which we put into an action map. 

Action mapping helps you plan your strategy and streamlines your design process. Some of its benefits include: 

  • Aligning with business goals 
  • A clear plan of attack around specific goals, both for your audience and your business 
  • Consolidate information into an easy to parse manner 
  • Apply the knowledge learned from your audience 

Here’s what our action map looks like:

An action map, which helps you plan your strategy and streamlines your design process.

The percentages are the responses we gathered to a series of questions. It helps the skin care brand determine where their audience expects to find certain things regarding their products and services—things such as where they go to purchase swag and where they refer clients.

Reach your targeted audience now with Helio today. Get started for free!

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with an Audience