June 1, 2022
Hope you’re doing well! I’ve been thinking a lot about how we’ve moved beyond landlines. Before the internet, if you had to survey an audience, you picked up the phone and dialed. Snail mail and telephone calls were the only way to reach out and touch someone back then. Now it’s become much easier to…
Reach Out And Touch Your Ready-Made Audience
Hope you’re doing well! I’ve been thinking a lot about how we’ve moved beyond landlines. Before the internet, if you had to survey an audience, you picked up the phone and dialed. Snail mail and telephone calls were the only way to reach out and touch someone back then.
Now it’s become much easier to find the right audience for your product or service. And this month, we’ve made it even easier with our Ready-Made Audiences: 50+ professional and consumer groups pre-targeted and ready to test! Now you can spend less time searching for participants and get more of what you need — answers to your questions.
We’ve also released new Guides this month to help you better plan your surveys and tests. There’s our Iterative Design Process Guide, which walks you through every stage of creating and testing awesome products. And to help out with your test, we have a “how to” on using Gravity Scores. Think of them as similar to a SUS data report.
Of course, always feel free and reach out to us on any of these things. We like to hear from you, our target audience.
Cheers,
Bryan & the Helio Team
See What’s New
Choose Your Character(s)!
Now you don’t have to search the galaxy for your audience. Simply open up a communications channel to a Ready-Made Audience in Helio.
Explore the Worlds of Iterative Design
Go through every step of the Iterative Design Process with our latest Guide. It’s a practical approach that’ll show you how to chart your product’s course.
Defy Gravity with this Scoring System
Your audience has both mass and energy. What they do determines whether your product has gravity, or usability. Our Gravity Scoring lets you know in a snap.
Study Up on Ready-Made Audiences
Want to easily get started with our Ready-Made Audiences? We’ve updated our Help Center with all you need to know about them and more.
