May 2, 2019
We can’t stress this enough: do not ignore your audience!
User Testing is “Paramount” ⛰
We can’t stress this enough: do not ignore your audience! Here are some of our examples of what happens when audiences are ignored:
- Alita: Battle Angel (2019). Fans didn’t enjoy her crazy eyes.
- King Kong (2005). King Kong’s appearance was originally sculpted to be “tougher” by Peter Jackson.
- The Last of Us (2013). Fans thought Ellie from The Last of Us looked like Ellen Page.
You can avoid the emotional and financial distress that these producers made for themselves, by simply testing with your audience.
We ran a test with video game enthusiasts to surface the feedback that the Sonic producers could have used to prevent their own downfall. Here’s what we found!
Crush your week,
Christian & The Helio Team