February 28, 2019
We knew that user feedback was critical in our creative decisions, so we developed Helio to create confidence in our work, every step of the way.
User Feedback Loops
Did you know Helio was born out of our own client work? We knew that user feedback was critical in our creative decisions, so we developed Helio to create confidence in our work, every step of the way. Despite having 20+ years of experience as a company, we still go through challenges as we interact with users and customers alike. Here’s some of the biggest struggles we have, even today:
Maintaining the discipline to keep getting feedback at every step
Phrasing questions the best way possible
Presenting data in the most relatable way possible to our team
Making data actionable
Knowing when to use free-response questions vs. choice suggestions
Communicating with the team and aligning on what feedback is important
We find that relating concepts and ideas to users is really tricky, especially in a remote setting. Which ones of these pain points do you relate to the most? Or do you experience something different?
Go win your day,
The Helio Team