January 30, 2020
We hope youâre all really excited about the Super Bowl this weekend! We may be a little extra excited because our home team will be playing (Go â9ers!). Even if youâre not into the game, we hope you have some good food and enjoy the commercials! We wanted to take a break from our party prep and dive deeper into the first of our collaborative Workflow features coming this year, Goals!
From Field Goals to Business Goals đ

We hope youâre all really excited about the Super Bowl this weekend! We may be a little extra excited because our home team will be playing (Go â9ers!). Even if youâre not into the game, we hope you have some good food and enjoy the commercials! We wanted to take a break from our party prep and dive deeper into the first of our collaborative Workflow features coming this year, Goals!
Hereâs the big 3 of how Helio Goals will set your projects up for success:
- Establish Goals with your team. Visibility and collaboration is the key here! Even if your team is remote, Helio gives you a shared space to record your goals. Your team will be able to see how designs have moved forward and what feedback youâve collected from customers to inform how youâll meet your goals.
- Track Goals through iterative tests. Youâll have several iterations of an idea before you land on one that makes sense to both the business and your customers. So that details donât get lost in the process, youâll have the power to connect specific tests to your recorded Goals in Helio. See how your ideas evolve, and even pick up on specific parts of the experience that may have been overlooked in past iterations.
- Hereâs what it might look like for you! Conversion rates are a big time player in the design world. Many teamâs goals involve improving their conversion rates, so in Helio we would start by getting specific with what that improved rate looks like: âWe want to improve our landing page conversion by 10% before the New Yearâ. Once you start making changes to your current experience, youâll be collecting feedback on how your changes resonate with your end user. Connect each round of feedback to your conversion goal and youâll have a strong story to deliver to your team about how your iterative changes will help achieve your business goals!
We all have measures of success when it comes to our business goals, and now we have ways to improve that success through team collaboration and communication. Whether youâre freelancing or working as a member of a larger team, itâs always important to keep your goals in mind as your work through big changes. Itâs even more important to align those goals with your stakeholders so that youâre all working towards the same purpose: improving the experience of your customers!