Learning from customers becomes actionable when teams can be active participants in the learning.
See our example here (pssst, make a copy to use too)
To best display Landing Page Conversion data in a presentation collect your findings on the provided spreadsheet. Focus on these 3 key areas: Conversion, Emotional Reception, and the Net Promoter Score.
Conversion highlights the participants who successfully completed the primary action on your landing page.
Emotional Reception shows the reaction of participants, as well as an overall Net Positive Alignment score.
Net Positive Alignment provides a way to see the response to the experience UI.
Grab the NPS reading and drop it into the Net Promoter Score box of the framework. Don’t forget to link all your findings, and provide participant quotes to paint the full picture!