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Intros are a great place to set context for your participants and put them in the proper mindset before presenting your questions. We provide a default template (seen in the image above), though you’re free to write as much as you want to open up your survey.

Note: try not to include any information in the intro that might influence how participants think about the upcoming questions. For instance, explaining that you’ll be showing a web page that advertises an award winning product, and then asking participants for their opinion on the quality of the product.