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Transportation Audience

Transportation/Trucking/Railroad Industry


Participants who work in a role at a company in the transportation/trucking/railroad  industry. Participants in this industry will likely be skilled in services relevant to motor and rail vehicle operation and maintenance. 

The transportation/trucking/railroad industry comprises various fields related to courier services, truck, rail, and air freight, and passenger transportation systems.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the transportation/trucking/railroad  industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Bus driver – a bus driver could be employed by a school, a city, a county, or a chartering firm. They are in charge of adhering to the rules of the road in order to keep their passengers safe and comfortable while under their care. They can transport passengers to and from work, school, field trips, retail centers, and city tours. They must stick to a timetable in order to pick up and drop off passengers at predetermined times.
  • Diesel service mechanic – a Diesel Mechanic, also known as a Diesel Service Technician, is a professional that inspects, diagnoses, and fixes diesel-powered vehicles and machines such as trucks, forklifts, and trailers. Their key responsibilities include performing diagnostic tests on automobiles, replacing the engine, transmission, steering mechanism, or braking system, and test driving the vehicle to ensure that the maintenance issue has been resolved effectively.
  • Cargo and freight agent – Cargo and freight agents help with transportation of commodities through airports, shipping terminals, railroad stations, and trucking docks. Agents make sure shipments are picked up and delivered on schedule, that paperwork is completed, and that fees are paid. Agents prepare and check customs and tariff forms for foreign shipments.
  • Material moving machine operator – material movers deal with commodities like stock and freight, as well as assisting in the preparation of materials for travel or unloading them from deliveries. Carrying supplies, wrapping or packing products, and cleaning equipment may be among their responsibilities. This could be a suitable entry-level profession because, while it does require training, formal schooling is rarely required.
  • Conductor – a train conductor, often known as a railroad conductor, is a person who works aboard trains, supervising the crew’s daily tasks. A freight train conductor serves a similar role, but also supervises cargo loading and unloading at each stop. This job, like that of a truck driver, generally entails long hours and either national or regional routes.
  • Train yard manager – the operations of a rail yard are overseen by a train yard manager, often known as a yardmaster. They can delegate rail yard tasks to employees, such as placing railcars on tracks, inspecting railcars, fixing railcars, and reading train timetables.
  • Truck driver – in charge of transporting items between two points, usually using a heavy duty truck or trailer. Depending on where the truck driver works and where the company’s products are distributed, the driver may be required to deliver within a specific area or across the country. Because of this, their schedules may differ, with some drivers working regular business days and others having to be on the road for days, weeks, or even months at a time. A truck driver typically assists in loading their truck prior to departure and unloads the truck after they get to their destination. They must also drive carefully and follow all traffic laws to ensure that their goods arrive safely to the destination.
  • Transportation engineer – designs transportation system. Bridges, roads, highways, airports, railroads, and even ancillary features like lighting and drainage may be included in their plans. They are familiar with traffic patterns, the population of a place, and the surrounding environment in order to design plans for new infrastructures. Engineers also examine existing infrastructure to see if it may be improved as a result of increased traffic volume or other considerations.
  • Logistics analyst – inspects the product distribution life cycle to see how the system may be improved to save money for the organization while still meeting customer expectations. A logistics analyst may also be in charge of purchasing, distribution, and delivery in some capacity. They identify inefficiencies and collaborate with stakeholders and staff to eliminate or enhance them so that the business can remain profitable. A logistics analyst is also responsible for inventory control, as they can detect when there is too much or too little inventory of a product, which can cause operations to slow.