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Education Audience

Primary/Secondary Education Industry


Participants who work in a role at a company in the primary/secondary education industry. Participants in this industry will likely be skilled in pedagogy, communication, critical thinking, and administration.

The primary/secondary education industry comprises various fields related to teaching.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the primary/secondary education industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Academic director – a school administrator who is in charge of all aspects of the athletics program. Typically, the athletic director does not interact directly with the athletes, but rather supervises all aspects of the athletic program and department. They work closely with coaches and other sports personnel and are in charge of supervising the school’s teams’ financial and practical problems.
  • Teacher – organizes engaging lessons, teaches pupils, and helps them develop and nurture their educational interests. They can teach a variety of subjects to a variety of pupils at varied levels of learning. Assigning and marking homework, recording progress, and designing instructional activities are all responsibilities of teachers.
  • Athletic coach – responsible for organizing and training a team of student-athletes in a specific sport. Coaches are sometimes school teachers who volunteer to work extra hours during sports seasons, such as nights, weekends, and holidays. Depending on their job, they may coach one or more sports throughout the school year.
  • School nurse – help schools better serve their students’ health and wellness requirements by identifying and building on current school activities and delivering appropriate preventative health care. The responsibilities include health promotion and primary prevention.
  • School principal – policies, plans, activities, and yearly budgets are all developed and implemented by the principal. They supervise scheduling, facility operations, and security within the framework of all district, state, and federal regulations and laws governing public schools as the school’s head administrator.
  • School librarian – an educator, sometimes also known as media specialists, ensure that students and faculty members make optimal use of resources. They might specialize in library science or law, and they keep the library’s resources up to date to reflect changes in technology and research norms.
  • Bus driver – responsibilities include maintaining adequate vehicle maintenance, adhering to safety and traffic standards, and keeping the pupils aboard the bus in order. Successful school bus drivers enjoy working with children and adhere to all passenger transportation standards.
  • Custodian – maintains a high degree of safety, cleanliness, and efficiency in building operations and grounds by cleaning and maintaining district facilities using routine procedures.
  • School chef – in charge of cafeteria/lunch facilities, where menus are planned according to a set budget, and nutritional/healthy eating criteria are followed. They also supervise the work of catering workers, including the assignment of tasks and the creation of work rotas as well as create and maintain ties with food suppliers.
  • Food service worker – in charge of checking inventory/supplies, food preparation, cooking or heating food, serving food, and cleaning cafeteria areas on a daily basis.