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Consumer Audience

Millennials (US)

Audience Description

Participants in the United States who refer to themselves as part of the millennial generation or were born between the years of 1981 and 1996. The specific age range of the millennial population is always up for debate, so we can customize these attributes for your team.

These participants are the tech generation. They rode the wave of the internet boom around the turn of the century and are the most technologically savvy generation along with Gen Z.


Interesting Audience Qualities

20% of millennials wish they could have been a member of Gen X, though the majority prefer their current generation.

Quotes from Millennials

We surveyed this audience of millennials to understand how they feel about being in their generation and what other options they might prefer.

“it doesn’t matter to me”

“I feel like all the other generations either don’t respect people’s rights/opinions or aren’t smart enough to know common sense.”

“millennials have the best of both worlds. They finish out the older generation and welcome in the new generation.”

“Life seems just the right amount of fun and i feel as though my generation isn’t tainted by certain views of the world that the generation after has decided to follow”

See what else we learned from our US Millennials audience in our Helio data report.