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IT Industry

Technology Audience

Information Technology and Services Industry


Participants who work in a role at a company that provides information technology (IT) products and services. Participants in this industry will likely be tech savvy, and many have experience with computer engineering and software development.

The information technology (IT) industry encompasses various fields related to computers and digital information. IT professionals have become some of the most in-demand members of today’s labor force as companies across industries push for further adoption of digital technologies.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the IT industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • IT Specialist – a person working in the field of information technology, a person who has undergone training in computer-related colleges, universities, and computer institutes, or a person who has demonstrated extensive knowledge in the area of computing. They may be referred to as an IT Specialist, computer professional, or IT professional.
  • IT Engineer – are in charge of an organization’s computer systems. They frequently collaborate with other IT professionals to solve software and hardware issues and execute new computer systems. IT engineers can work on all areas of a company’s computer systems, including planning, developing, implementing, troubleshooting, updating, and repairing.
  • IT Director –  responsible for an organization’s IT strategy and implementation. They make certain that departmental tasks are in line with the company’s objectives and growth. These specialists may also work with other internal IT professionals and executive management to build contingency plans, budgets, and development objectives.
  • Chief Engineer – the highest-ranking engineer. They are in charge of leading a group of engineers in the completion of projects. They collaborate closely with other engineers and technicians to ensure that projects are completed safely and on time.
  • Support Specialist – in charge of analyzing and resolving a company’s computer network and hardware issues. They can work in a variety of professions, providing general support to employees, or in a technology or software as a service (SaaS) organization, providing technical support on user experience issues that require technical assistance.
  • Software Developers  – Analyze user requirements before designing and developing software to meet those requirements. Upgrades to clients’ existing programs and systems are recommended. Design each component of an application or system, as well as how they will interact.
  • QA Analyst/Testers – technicians or engineers who examine software to verify if it meets industry standards and is free of flaws. This is a frequent position for gaming systems, mobile applications, and other technology that requires further testing and maintenance when it is necessary.
  • Web Developers – designs website’s aesthetic, navigation, and content structure are designed. They manage visuals, apps, and content that satisfy a client’s needs using coding languages like HTML, CSS, and JavaScript.
  • IT Security – Keep an eye on computer networks for security flaws. Investigate security breaches and other occurrences involving cybersecurity. Install firewalls and data encryption tools, as well as other security measures and software, to secure systems and information infrastructure.
  • Network Engineers – responsible for the day-to-day maintenance and development of a company’s computer network, leveraging their expertise to ensure that the network is accessible and efficient to all employees.
  • Data Scientist – examines and organizes data in order to identify patterns that can be used to impact business choices. Statistics and machine learning are used in their methodologies and IT tools to help collect and process data from a firm, such as financial records, sales, prospects, and lead generation. Some responsibilities differ depending on the industry. Data scientists in the healthcare business, for example, keep electronic health records (EHRs) intact so that hospitals can access confidential medical data. They could also use data to assist healthcare firms in making better commercial decisions.


The demographic breakdown of our IT professionals, including age, gender, salary, and education. All audiences are US and can be targeted towards additional locations upon request.

  • 60% male, 40% female
  • 28% between 25 and 35 years old
  • 45% with salary over $100k
  • 80% with at least high school education


Findings and data collected from our audience of participants in Information Technology and Services roles.

  • 22% of participants have decision making power.
  • 62% of participants have been working in the industry for more than 5 years.
  • 43% of participants have coding experience.
  • 18% of participants are considering a career change.
  • 34% of participants are in a management position leading others.