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Healthcare, Wellness Audience

Health, Wellness and Fitness Industry


Description

Participants who work in a role at a company in the health, wellness and fitness industry. The health, wellness and fitness industry comprises various fields related to recreational fitness organizations and corporate/individual health advocacy programs.

Participants in this industry will likely be skilled in human biology, medical sciences and nutrition. They often help establish and achieve goals to better performance.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the health, wellness and fitness industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Fitness coach – uses a structured coaching method, as well as personal training, to empower customers to build a fit lifestyle, as well as the ability and self-confidence to maintain it.
  • Dietitian – educates and provides practical, individualized advice to clients, patients, carers, and coworkers in order to promote health and treat diseases/conditions.
  • Fitness tech engineer – designs solutions that make everyone’s life easier, from gym goers to professional athletes. They assist in the development of textiles that help athletes wick away perspiration, stay cool, retain heat, and maintain breathability.
  • Therapist – certified mental health professional  who specializes in assisting clients in improving their cognitive and emotional abilities, reducing symptoms of mental illness, and coping with a variety of life issues.
  • Yoga instructor – leads meditation and yoga workshops for groups of individuals, guiding students through sessions that include physical exercises, breathing exercises, and mental focus to help them achieve a connection between mind, body and breath.
  • Massage therapist – treats clients by manipulating the muscles and other soft tissues of the body with their hands. Therapists can relieve pain, repair injuries, improve circulation, relieve tension, relax, and improve the overall health of their clients.
  • Sports coach – assists athletes of all ages and abilities in reaching their full athletic potential. Coaches work as a volunteer or work part-time with a local team (e.g. under 10s gymnastics, football, or swimming) or they work full-time with a professional team or player. A coach must be able to recognize people’s talents and shortcomings, as well as encourage and maintain motivation in those with whom they work. They analyze individual and team performance and provide instruction to improve sporting results and production using a variety of abilities.
  • Occupational therapist – assists people who have been unable to work due to accidents or diseases. Their goal is to help clients gain confidence in their mobility and independence, resulting in less reliance on others and a more full and independent life. It is an excellent job choice for those who appreciate assisting others in recovering and reaching their full potential.
  • Holistic health practitioner – focuses on the mind-body connection of his or her patients, determining the root of physical symptoms rather than treating the symptoms alone, and utilizing methodologies from all over the world and throughout history. They widely use alternative healing procedures in place of medications and/or surgical approaches generally associated with orthodox Western medicine. Although holistic practitioners can have a variety of titles, nurses, doctors, and massage therapists are three of the most prevalent types of health workers who use holistic practices.