Help Center

Services Audience

Furniture Industry


Participants who work in a role at a company in the furniture industry. Participants in this industry will likely be skilled in woodwork, consumer furnishings and retail.

The furniture industry comprises various fields related to retail store management, consumer manufacturing, and home furnishing product design. Furniture is a term used to describe moveable things that are used to support human activities such as sitting, eating, storing stuff, consuming and/or working with an item, and sleeping.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the furniture industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Furniture designer – a skilled industrial designer who is in charge of planning, testing, and manufacturing furniture. Chairs, tables, bed frames, and sofas are frequently made of wood, metal, plastic, glass, carbon fiber, stone and other materials used by designers who innovate for specific purposes.
  • Furniture finisher – staining, sealing, and top-coating wooden objects are tasks performed by furniture finishers. They may also work with antiques to preserve and repair them, as well as refinishing all types of furniture. Workers may be exposed to noise and dust when handling large materials. Injury rates are higher than in many other occupations.
  • Furniture upholster – produces and repairs upholstery for home furnishings. Their task entails selecting the appropriate materials for the job and upholstering goods according to design criteria. They may restore and refurbish objects like couches, chairs, outdoor furniture and garden seating.
  • Furniture assembler – assembles numerous components, materials, and fabrics to create complete furnishings, such as couches and beds, dining tables and chairs, curtains, and other items.
  • Furniture engineer – creates product schematics and models of new furniture designs using computer aided design (CAD) applications or legacy drawing methods. Performs research and analysis to to inform innovative designs for clients. Develops options to new improvements for existing designs with a focus on functionality and efficient construction. Ensures compliance, troubleshoots problems in process, and collaborates with leadership and teams for success.
  • Woodshop foreman – supervises personnel handling the constructing, finishing, and packaging of wood based furniture products. Oversees the woodshop floor. Familiar with safety standards for equipment including drills, saws, jointers, planers, and spray equipment. Schedules, communicates, and supervises weekly shop production safety meetings and maintains a clean, healthy working environment.
  • E-commerce sales manager – builds strategically aligned business partnerships with key dealers and online retailers. Responsible for ensuring smooth sales operations by setting up new items, launching them, and managing existing item sales growth. Requires expertise with direct client involvement, negotiating, and daily sales and order fulfillment operations monitoring.
  • Manufacturing engineer – responsible for solving factory production problems, conducting cost-benefit assessments, designing and manufacturing goods and systems using computer-aided design software. Plant engineers and process engineers are two terms used by professionals in this industry.