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Farming Industry

Agriculture Audience

Farming Industry


Participants who work in a role at a company in the farming industry. Participants in this industry will likely be skilled in agricultural management and problem-solving.

The farming industry comprises various fields related to growing and production of food for consumption purposes. Farmers oversee the range of processes of animal and agricultural production including herding, planting, harvesting and fertilizing, while using and maintaining machinery, equipment, and farm structures.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the farming industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Crop manager – sometimes known as farm managers, are in charge of overseeing the various stages of the crop production process. Seed source, planting techniques, and timing, as well as fertilizing, watering, and harvesting, are all under their supervision. These experts conduct study on market trends, weather forecasts, and environmental challenges in order to determine the best ways to raise crops.
  • Agricultural equipment technician – works on machines and implements, maintaining, installing, and repairing them. They may refuel machinery, replace batteries, change the oil, and lubricate moving parts as part of preventive maintenance. When they notice a problem, they run diagnostic tests and make the necessary repairs.
  • Grain elevator operator – helps with grain storage, shipping, and purchasing. They receive grain supplies, store it safely, and ensure that it meets quality standards. They may aid in the preparation of outbound cargoes, grain drying, and grain blending.
  • Farm workers – often known as farmhands, are vital manual laborers who work under the direction of farmers and ranchers. They may harvest or examine crops, aid with irrigation systems, or apply fertilizer and pesticides to promote crop growth while weeds and insects are controlled.
  • Grower – in charge of raising crops, which includes maintaining a healthy growing environment. They sow seeds, fertilize and water crops, and plan harvesting schedules to maximize yield. Some producers may also try out new seed varieties or novel growth techniques.
  • Soil scientist – studies and classifies soils. They study soil degradation and decomposition, as well as the flow of nutrients and pesticides across the soil profile. They may discover issues like moisture and erosion that limit soil utilization. They frequently produce soil descriptions and compile soil data.
  • Entomologist – specializes in the science of insects, frequently collaborating with other scientists on projects like developing pest-resistant crops. They could also collaborate with parasitologists and other microbiologists to develop new vaccines and medications to tackle disease-carrying insects. They look into strategies to keep insect pests, parasites, predators, and pollinators under control.
  • Biosystems engineer – engineers in this field create, analyze, manufacture, and manage biological products and systems. They could work in the fields of food and bioprocessing, animal and plant welfare, or environmental engineering. Controlling tissue growth for new biological products; developing biological sensors to minimize stress or enhance productivity; controlling the environments in greenhouses and animal facilities; resolving waste management, water quality, and other environmental concerns; and developing biodegradable products are examples of typical jobs.
  • Animal physiologist – animal physiologists research how animals work. This involves how animals interact with external factors like temperature and air quality, as well as internal factors such as sickness, toxins, and food.
  • Feed mill manager – oversees the production and storage of animal feed. They are in charge of keeping track of inventory levels, scheduling feed production, and verifying grain quality. These experts establish and maintain quality standards, evaluate and improve operational methods, and keep track of consumer complaints.