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Manufacturing Audience

Electrical/Electronic Manufacturing  Industry


Participants who work in a role at a company in the electrical/electronic manufacturing  industry. The electrical/electronic manufacturing industry comprises various fields related to the design, production, assembly and service of electronic devices and is driven by innovation and competition.

Participants in this industry will likely be skilled in engineering and technology. They often solve complex problems and have a methodical mind.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the electrical/electronic manufacturing industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Electronics design engineer – Electronic design engineers work for firms in fields such as manufacturing, aerospace, and telecommunications, and are responsible for the design and manufacture of electronic gear and gadgets. They produce  hardware and software solutions, design schematics and prototypes, and oversee the development of new electronic components and equipment. Engineers can work for a company that generates new products and designs directly or for a company that wants electrical design services on a contract basis.
  • Manufacturing production technician – runs and maintains factory equipment and assembly processes, monitor and inspect product quality, and document results in strict adherence to standards. They work typically in a discrete setting and have a wide range of responsibilities, using a combination of technical and mechanical abilities to complete their work. They operate in industries such as automobile production, consumer electronics, computer or cellphone manufacture, aerospace, light or heavy engineering, medical device manufacturing, and pharmaceutical manufacturing in the final phases.
  • Quality inspector – responsible for inspecting products and materials throughout production to ensure that they fulfill business standards. Their responsibilities include comparing the physical specifications of objects to their intended physical specifications, performing quality testing, and finding faults.
  • Materials handler – locates products on shelves, wraps or packages them suitably, and loads them onto delivery vehicles in warehouses and manufacturing facilities. Customer orders may be filled and transported promptly thanks to material handlers.
  • Aerospace manufacturing engineer – oversees the complete product manufacturing process and design strategies to increase the flow of production efficiency, as well as researches ways to improve the finished product. They ensure that a company’s manufacturing operations are as efficient as possible and examine current production procedures through observation and study.
  • Electronics & electrical commodity manager – responsible for providing commodity strategy and support around electronics commodities for supply chain organizations. They guarantee continuity of supply and supplier development, supplier readiness and improvements that improve the cost, delivery, response, service and quality requirements for customers. They work with engineering and product management to recommend and strategize contracts and pricing, and maintain good supplier relationships.
  • Manufacturing plant electronics technician – operates in factories or other industrial settings, doing general maintenance, inspections, necessary repairs, and troubleshooting activities on production equipment. 
  • Electronics assembler – electronic components, subassemblies, and products are assembled by an Electronic Assembler. They use crimps, stakes, screws, bolts, rivets, welds, solders, cements, press fits, and other comparable hand tools.