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Creative Audience

Design Industry


Participants who work in a role at a company in the design industry. The design industry comprises various fields related to media, technology, education, the arts and much more. 

Participants in this industry will likely be skilled in visual arts, computer software or sector-specific problem solving. They tend to be critical thinkers, good listeners, and have the ability to take criticism.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the design industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Creative director – in charge of the creative direction at an advertising agency or in-house for a company’s marketing department. They collaborate with the creative team to develop, plan, and execute a strategic vision for their clients.
  • Art director – provides leadership for the visual style and pictures in publications, newspapers, commercial packaging, and film and television projects. They design the overall look and direct the work of others who generate artwork or layouts
  • Instructional designer – The importance of instructional designers in the learning process cannot be overstated. They’re in charge of revising courses, constructing full courses or curriculums, and providing training materials including teaching manuals and student guides.
  • Interior designer – collaborates with clients to design beautiful rooms and environments. Venues range from modest indoor and outdoor home situations to hotel lobbies and magnificent mansions. Clientele range from homeowners to huge organizations. Every interior designer strives to create places that are appealing, useful, and safe while meeting the client’s individual demands, regardless of their size.
  • Industrial designer – provides ideation for manufactured things such as cars, home appliances, electronics, and toys. They create items that people use every day by mixing art, business, and engineering.
  • Web designer – combines a variety of visual design components, such as text, images, graphics, animations, and videos, to create and build websites and web pages. A web designer can either construct a whole new website or make minor changes to the style and layout of current sites.
  • UX designer – responsible for all elements of product development, including research, user interface, usability, and function. Their job may encompass the complete end-to-end journey of a user’s contact with a product, as well as the identification of new product and business prospects.
  • Design researcher – explores and employs the process of reaching a better understanding of the underlying and often hidden wants, needs and issues of a specific target audience within a specific context.
  • Book designer – creates the visual assets for a book before its publishing. A significant job requiring much imagination and knowledge of the book’s subject and commercial abilities.
  • Data designer – in charge of creating detailed database design, which includes tables, indexes, views, constraints, triggers, stored procedures, and other database-specific constructs for storing, retrieving, and deleting persistent objects (unwanted memory data). Often works on enterprise scale for large corporations and is usually trained in software design and programming.