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Engineering Audience

Construction Industry


Participants who work in a role at a company that provides construction industry services. Participants in this industry will likely be skilled in specialized occupations pertaining to building sites of all kinds, and their infrastructures.

The construction industry encompasses various fields related to the construction of  roads, highways, and specialty trades for building both residential and non-residential buildings. Although the larger non-residential construction industry periodically struggles with labor shortages, companies that focus on residential derive success dependent upon location and demand.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the construction industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Construction workers – often work as day laborers and are tasked with doing activities on a construction site in accordance with plans in order to construct structurally sound buildings and other structures. Scaffolding, unloading construction materials, and running heavy machines to pour concrete and demolish buildings are among their responsibilities.
  • Flooring installer – in both residential and commercial structures, they install various types of flooring and floor covering, working with a variety of materials, including carpet, vinyl, and tile. They may also work with specialized materials such as ceramics, concrete, or wood flooring. Depending on the sort of structure or home in which the flooring is being built, the flooring might be quite extravagant.
  • Glazier – a specialist in the field of glass and glass replacements. They work on windows, doors, displays, storefronts, and skylights, among other things. They may also be necessary to install sashes or moldings and secure them with a variety of fasteners during the installation process. This job choice may appeal to those who appreciate being creative while working with their hands.
  • Brick mason – often called bricklayers—build and repair walls, fireplaces, and other structures with brick, terra cotta, precast masonry panels, concrete block, and other masonry materials. Pointing, cleaning, and caulking workers are brickmasons who repair brickwork, particularly on older structures
  • Roofer – a contractor who specializes in the construction of roofs. They examine the building blueprints and ensure that the roofing is completed in strict conformity with the design. Roofers also choose the materials, substrates, and supporting accessories that will be used during the installation of the roof.
  • Concrete finisher – a skilled worker who performs a variety of tasks: they are in charge of placing, spreading, protecting, repairing, and finishing concrete in construction projects. To ensure a seamless working environment, a concrete finisher can collaborate with other persons working on construction sites, such as engineers, truck drivers, and operators, depending on the conditions and demands.
  • Ironworker –  They shape and maintain buildings, bridges, and highways by installing structural and reinforcing iron and steel. Ironworkers often work at heights that are physically demanding and dangerous.
  • Crane operator – works on tower or bridge cranes. They transport huge loads of construction materials to inaccessible locations. They make sure that loads are properly balanced and that they are within the stipulated weight capacity for the operating conditions.
  • Plumber – work in homes, companies, and industries to install and repair water, gas, and other piping systems. They put in fixtures like bathtubs and toilets, as well as equipment like dishwashers and water heaters. Drains are cleaned, obstructions are removed, and broken pipes and fittings are repaired or replaced.
  • Carpenter – experienced craftsperson who creates a wide range of wood structures, from entire building underpinnings to custom kitchens and exquisite wood trim elements.
  • Electrician – fitting, rewiring, repairing, testing, installing, and maintaining electrical systems and components are all tasks that an electrician is responsible for. It’s a highly skilled position that necessitates on-the-job training. Typically, electricians work for electrical contractors or for businesses as in-house electricians.
  • Construction manager – from conception to completion, oversees and supervises construction projects. Examines the project in detail in order to schedule deliverables and calculate expenditures. Monitors compliance with building and safety rules on all onsite and offsite constructions.