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Technology Audience

Computer Software Industry


Participants who work in a role at a company that provides computer software products and services. Participants in this industry will likely be skilled in programming, mathematics, and information technology.

The computer software industry creates and distributes computer software in three primary segments: programming services, business software products, and shrink-wrapped software products.  Participants within the computer software industry are in high demand as technology expands.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the Accounting industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Front-end developer – is responsible for the development of the user-facing presentation of websites and online apps: the part that users view and interact with. They use scripting languages like HTML, CSS, and JavaScript and usually have advanced web-based graphic design skills.
  • Full stack developer – A full stack developer is a person who can manage all aspects of database development, server administration, systems engineering, and client support.
  • UX designer – a user experience designer considers how people interact with anything – whether digital or physical products, processes, or interfaces — and then creates or redesigns components of that experience to make it more user-friendly.
  • Computer programmer – writes and verifies the code that instructs computers to perform specific tasks, such as accessing and displaying data. Programmers use computer languages such as Java and C++. They also test applications for bugs and issues, then fix the problems in the code.
  • Web developer – websites are created and maintained by web developers. They’re also in charge of the site’s technical components, such as performance and capacity, which are indicators of a website’s speed and capacity to handle traffic. Web developers may also contribute to the site’s content.
  • Back-end developer – is in charge of the server-side logic of online applications and the integration of front-end web developers’ work. Back-end developers typically create web services and APIs that are used by front-end and mobile app developers.
  • Software architect – a software architect is responsible for making high-level design decisions and establishing technical standards. This could comprise tools, coding standards for software, or platforms to be used. To make smart decisions, a software architect needs extensive (and deep) technical expertise.
  • Data scientist – data scientists look into which questions need to be answered and where the relevant data may be found. They have analytical and business acumen, as well as the ability to extract, clean, and display data. Data scientists help businesses find, organize, and analyze massive amounts of unstructured data.
  • Mobile developer – a person who works to create software or systems for mobile devices. Responsive design and other variables have made it easier for consumers to shift to mobile platforms as smartphones have evolved, putting the mobile developer in high demand.
  • Product manager – in charge of a software product’s specialization, goals, structure, and expectations. This covers the planning and monitoring necessary to create the best software.