Help Center

Technology Audience

Aviation and Aerospace Industry Professionals


Participants who work in a role at a company in the aviation and aerospace industry. Participants in this industry will likely be skilled in engineering, physics, and mathematics.

The aviation and aerospace industry comprises various fields related to aerodynamics, guidance control systems, materials, propulsion, and celestial mechanics.  Aerospace refers to the area of space that includes the Earth’s atmosphere as well as the space beyond. Aviation, on the other hand, refers to the flying of planes or the operation of planes. The word “aviation” is derived from the Latin word avis, which means “bird.” Within the Earth’s atmosphere, aviation refers to everything that has to do with planes.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the aviation and aerospace industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Aircraft mechanic – supervises, manages, and maintains aircraft to ensure that they meet the highest possible safety and functionality criteria. They also check and repair aircraft prior to and after flights.
  • Flight controller, International Space Station (ISS) – coordinates with various disciplines of flight control team and international partners to plan crew and ground activities while keeping the crew, vehicle and mission safe. Conducts studies on crew autonomous scheduling for preparations of deep space missions.
  • Aerospace engineer – spacecraft, planes, and other equipment used in aerospace exploration and research are designed, built, and tested by aerospace engineers. They create equipment for astronautical research and frequently work for government or private aerospace research firms. They have specialized knowledge that enables them to plan and develop equipment for use in harsh situations and technical skills to solve mechanical design problems.
  • Aeronautic engineer – involved in the design of aircraft and propulsion systems, as well as the research of aircraft and construction materials’ aerodynamic performance. They study the science, technology, and practice of flight within the atmosphere of the Earth.
  • Aerospace electrical engineer – works on the design, development, buildup, testing and integration of electrical power systems for space vehicles. Leads teams during test planning, hardware development, and data reporting in a hands-on, problem-solving work environment.
  • Aerospace scientist – aka “rocket scientist” applies basic science knowledge to the fundamental concepts that underpin every aerospace product and activity. Aeroacoustics, astronautics, lasers, life sciences in space, propellants and combustion, material science, and atmospheric and space environments are some of the specialty fields. The engineer may “create what hasn’t been constructed before.”
  • Field service representative – collaborates with manufacturers and design engineers to resolve any issues that arise after the product has been manufactured. Field service jobs necessitate technical expertise, product knowledge, and the ability to work well with others.
  • Test engineer –  creates unique testing facilities, such as wind tunnels or test chambers, or complex software models. They make certain that the outcomes reflect reality. The aircraft is normally flown by pilots, but test engineers organize and execute the test programs. Findings are carefully recorded, and the test engineer analyzes the data and prepares flight reports using theories, concepts, and equations.
  • Systems engineer – examines the mission, creates hardware, software, operations, and testing requirements, and breaks down mission and system requirements into subsystem and component requirements. Systems engineers verify that the original requirements are met as these pieces are developed and integrated.
  • Commercial and airline pilot – controls and navigates planes, helicopters, and other aircraft. Commercial pilots work for organizations that offer charter flights, rescue operations, or aerial photography, while airline pilots work for specialized companies that transport people and freight on fixed timetables.
  • Military pilot – defense pilots (e.g. USAF) fly fighter jets, bombers, tankers, transport planes, and unmanned aerial vehicles (also known as UAVs). Pilots learn aviation abilities, fly missions ranging from transportation to combat, and train and manage flight crews.