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Creative Audience

Arts and Crafts Industry


Participants who work in a role at a company in the arts and crafts industry. Participants in this industry will likely be skilled in creative thinking, and have experience with the development of expertise in niche professions.

The arts and crafts industry comprises various fields related to visual arts, education, toy manufacturing, design, and the fabrication of art objects and art materials.

Common audiences

These common audiences are made up of participants who hold job titles and roles in the arts and crafts industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Blacksmith – skilled in working with and repairing metal. Blacksmiths mostly work with iron and steel, which they heat into a malleable state so they may hammer, bend, cut, mold, and manufacture a variety of items. Tongs, tools, hooks, machine parts, and agricultural equipment are among the items they make or repair.
  • Ceramics artist – use a potter’s wheel and other tools to shape, create, and mold clay artworks. Kilns, which are massive, specific furnaces that dry and solidify clay, are used to glaze and fire objects.
  • Set and exhibit designer – plans and builds special exhibits as well as television, film, and theatrical sets depending on available locations, script evaluations, research data, and finances.
  • Airbrush artist – as part of a cosmetology service, an airbrush artist may spray makeup products on talent for media production or other situations. Other artists may create images or fonts and then use an airbrushing technique to paint them on automobiles, buildings, clothes, or other surfaces.
  • Jeweler – creates jewelry from metals, diamonds, jewels, and other materials using a variety of equipment and techniques. They also sell, polish, and restore jewelry, as well as do research and examinations to determine the value of rings, earrings, bracelets, and other items.
  • Photographer – in charge of taking clear, dynamic images that meet the needs of the client. Setting up backdrops, lighting, and equipment for a photo session, directing models and subjects to get the perfect shot, and editing the photos to remove imperfections and solve lighting issues are all part of their responsibilities.
  • Glassblower – responsible for manufacturing handcrafted giftware, stemware, glassware, elaborate glass mirrors and windows, sculpture pieces, and glass instruments used in laboratories by designing and shaping glass into various forms and designs.
  • Tattoo artist – employs stencils and manual drawing to create unique designs and words on their clients’ skin. These artists utilize specialized needles to create a range of styles and colors based on the preferences of their clients.
  • Fiber artist – fabric, yarn, and other natural and synthetic fibers are used by fiber artists to weave, knit, crochet, and sew textile art. They may weave cloth with a loom, knit or crochet yarn with needles, or assemble pieces of fabric for quilts or other handicrafts with a sewing machine.
  • Cabinetmaker – Customer-specified cabinetry is built, repaired, and installed by cabinet manufacturers who concentrate on the finer points of woodworking, such as the use of various building materials and wood crafting instruments. Professionals in this field may operate in either commercial or residential settings, working for themselves or for furniture firms, building companies, or contractors.
  • Hair stylist – assists consumers in achieving the style they desire. This entails a lot more than just hair cleaning and cutting. Customers must speak with stylists in order for them to understand their specific demands, and stylists must be knowledgeable enough to offer the best styles for them. A Hair Stylist may also provide manicure and skin care for some businesses.